Course Introduction

A half day Masterclass on the latest developments in B2B Selling and CRM - within the SME environment.

The programme will demonstrate and explore why traditional B2B selling approaches often have a poor success rate within today’s SME marketplace.

Equally, it will provide a powerful insight into effective introduction and application of CRM and associated sales growth strategies that really work.

Target Attendees

The course is suitable for any professional involved in B2B Selling or the introduction and use of CRM to support business growth – but will focus on the specific issues faced by SMEs.

The course would also be of value to anyone who intends to advise on the acquisition of such enterprise systems.